The day I said goodbye to a career that was sucking
the life out of me,
everything changed.

The day I said goodbye to a career that was sucking the life out of me,everything changed.

When I came across Bronnie Ware’s work, The Top 5 Regrets of the Dying, I was deeply saddened at what the number one regret was - “I wish I'd had the courage to live a life true to myself, not the life others expected of me.“ Ooomph. I got *all the feels* when I read that one.

Turns out, without even being aware of it, I’d made many big life decisions so that I would NOT end up saying that.

Flashback to 2010. It’s almost the end of my first year teaching full time. A year where I spent many a night in tears and many a morning dreading the upcoming day. The deputy principal came into my classroom, wanting to talk about a position for the following year.

The look on her face when I told her, “No thanks, I’m going to start my own sleepwear label."

“You’re going to turn down a secure, well paying job, to start a SLEEPWEAR LABEL? With no experience, no qualifications and no guarantee?? Are you mad?”

“Probably,” I said. “But I feel like I’m losing my soul. I have more to offer this world and the educational politics is suffocating me. I’m done.” 

So in 2011 I launched my own sleepwear label – Frankie & Nicole and I had no fucking idea what I was doing. And for the *most* part it felt damn good!

+ Launched a sleepwear label
Self-published TWO cookbooks
+ Run retreats locally & internationally
+ Hosted a podcast with over 100K+ downloads (from my bedroom cupboard!)
+ Established a successful doTERRA business
+ Organically grown my own social media audience which has helped all of the above!

It started with a decision to never wake up dreading the day before me EVER again. That thing that you daydream about doing? That thing you wake up at 2am getting excited about? Do it. Start. Fail. Pivot when you need to (Queen Pivot-er over here!) You don’t need to know it all - just take the first step.

As a Brand & Business Mentor on the Gold Coast, Australia I'm *so* pumped to be able to help women in service led businesses take that next step so that YOU can overcome self doubt and confidently show up online and get noticed, get more of the RIGHT customers & sell WITHOUT the hustle - so your dream of starting and sustaining a business that you LOVE becomes your reality.

In the last decade I've:



are just a few words to describe Nicole Joy. Her passion to help women to gain confidence shines through to her work. She made me feel empowered and confident during the shoot and her guidance on coaching me to the align with my “help statement” is an eye opener.

Energetic, enthusiastic & honest

kind words